A Monthly Checklist for Growing Your Ad Revenue
Steady growth comes from steady habits. Use this monthly checklist to review traffic, content, performance, policies and ad settings in under two hours.
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Video Ads for Publishers: A Beginner’s Guide
Video ads often pay higher rates than display ads. Learn the main formats, what you need to get started and how to add video without hurting the reading experience.
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Ad Blockers: How Publishers Can Respond Respectfully
A share of your visitors use ad blockers. Learn why people block ads, how to measure the impact and which responses protect both revenue and reader goodwill.
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Sellers.json and Supply Chain Transparency for Publishers
sellers.json complements ads.txt by showing who stands behind each seller account. Learn how it works and why it matters for your ad revenue.
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How to Read Your AdSense Reports and Find Opportunities
Your AdSense reports contain more insight than the earnings total. Learn which reports to check, how to segment the data and how to spot opportunities to grow.
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Affiliate Marketing vs Display Ads: Which Is Better for Your Site?
Display ads pay for attention, affiliate links pay for results. Compare how each model works, where it fits best and how to combine them responsibly.
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Direct Ad Sales: When and How to Sell Ads Yourself
Selling ad space directly to brands can pay more than networks, but it takes work. Learn when it makes sense, how to price it and what to include in a deal.
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Building Website Traffic That Advertisers Value
Not all traffic is equal. Learn which traffic sources bring engaged readers, how to grow them sustainably and which shortcuts to avoid.
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Responsive Ads: Making Ads Work Well on Mobile
Most readers now arrive on phones. Responsive ad units adapt to each screen, but you still need a mobile-first layout to earn well without frustrating visitors.
