Video Ads for Publishers: A Beginner’s Guide
Video ads often pay higher rates than display ads. Learn the main formats, what you need to get started and how to add video without hurting the reading experience.
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Direct Ad Sales: When and How to Sell Ads Yourself
Selling ad space directly to brands can pay more than networks, but it takes work. Learn when it makes sense, how to price it and what to include in a deal.
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How to Choose an Ad Network: A Practical Checklist
Not every ad network fits every site. Use this checklist to compare requirements, payment terms, ad quality and support before you sign up.
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Header Bidding Explained: How It Can Raise Your Ad Revenue
Header bidding lets several ad buyers compete for every impression at the same time. Learn how it works, when it makes sense and what it costs in speed and complexity.
